Update, November 30: Unfortunately Matthew McKinnon has had to cancel, which just means more quality time with Maureen Halushak and Andrea Kolber. See you tomorrow!
Our next luncheon is on December 1 and we'd love to have you there!
Accepting advertiser dollars for custom web or print editorial doesn't have to mean selling out - in fact, it can be a fantastic opportunity to expand your reach, boost your budget and give readers the stories they want to see. Hear from Maureen Halushak of Glow, Andrea Kolber of Canadian Living and Matthew McKinnon of The Walrus for tips on how to:
- Work with sales to create a product that pleases both readers and advertisers
- Follow ad/edit guidelines without alienating the advertiser
- Create interesting, relevant and sellable ideas and packages
- Bring in new revenue above and beyond your page budget
WHERE: Carr Hall (1st floor), Father Madden Hall, 100 St. Joseph St.
WHEN: Thursday, December 1, 2011, 12:00 - 1:30
$25 for members, $40 for non-members. Register online now to secure your spot!
