A group of close to 50 magazine professionals gathered at the Design Exchange on February 6 for the first CSME luncheon of the 2007 season. The topic of discussion was "How to get Your Magazine in the News," a idea that can raise the a magazine's profile and provide great promotion.

Stacie Smith, a PR specialist with Smith Communications, and Tracey Howland, a senior segment producer at Breakfast Television (BT), spoke about making headlines for your magazine by reaching the right media, seeking the right contact and making a perfect pitch (photo shown).

MagNet comes to Toronto from June 13 to 15, 2007.

Magazine readers value both editorial content and advertising as sources of information. The integrity and long-term viability of magazines depends, however, on a clear distinction between the two without it, both editorial and advertising lose credibility with the reader.

The following guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving this crucial distinction. The guidelines have been designed so that both editors and advertising sales teams clearly understand them, and are able to confidently communicate them to customers.

Get connected to your industry and colleagues through CSME -- the voice of Canadian magazine editors.

As a member, you can take advantage of great opportunities for networking while continuing to learn at every event CSME offers, including:

INFORMATIVE, ENTERTAINING LUNCHEONS AND MIXERS
CSME hosts a minimum of two luncheons and two evening mixers, which feature dynamic guest speakers addressing topics that are relevant, timely and engaging for Canadian editors. And join us for our annual summer BBQ -- no speakers, no professional development, just relaxed fun with your editing colleagues.