User Info |
Welcome Anonymous
|
|
Search This Site |
|
|
|
Main Menu |
 CSME Membership News Resources Editor's Choice Awards |
|
Upcoming Events |
|
|
|
|
News Article
|
|
|
CSME Luncheon: March 2005
By Nicole Robicheau
The news used to be about facts; now it's all about perspective, according to Evan Solomon, CBC TV Sunday morning host. Wednesday, March 2, at CSME's monthly luncheon, Evan Solomon shared his perspective on perspective, "Magazines are great because they're the perfect place for perspective."
Solomon is founding editor of the now defunct Shift magazine. In addition to hosting Hot Type on CBC TV Sunday mornings, he hosts the Sunday and Monday night news. "I really don't see (print and broadcast journalism) as different," Solomon said. "The way I've always seen them is every medium has a deeper efficiency and the deeper efficiency of every medium plays out in certain ways and allows us to deliver different things." Solomon believes the Internet has made information so abundant it has lost its value. What readers want now is a greater emphasis on perspective, rather than information. "Our job as editors or as publishers is to figure out what the forces are that are changing the efficiency of our medium," Solomon said. He wants to see partnerships between television and magazines. "Why doesn't CBC, for example, have a magazine for hockey night in Canada ? It's a great marketing tool," says Solomon. And he wants Don Cherry on every cover - just like Oprah. "Oprah is great. Not that I'm a big Oprah watcher but she is so far ahead of the curve on so many things. Her great gift is to see the reason people buy anything is out of a sense of 'I want to be someone else."
Solomon has coined his own words for this: aspirational publishing. He thinks this is the way of the future - even though there's no sign of it now in Canada . Solomon talked at length about the Ingenuity Project, which he has been involved in for a few years. It gathers experts from around the world to try to solve what they see as major problems that are threatening our current way of life, such as security, food, water, energy and disease.
Finally, Solomon challenged the audience of editors by asking if they generate content that inspire their readers and shows them that they can make a difference. He wants to see consumers become more aware of how they can begin a process of change. "More and more I realize that the vehicles of change are editors because you are the suppliers and the gateways of ingenuity. You decide what goes in and what goes out and package the experience people have."
|
|
|
|
Re: CSME March 2005 Luncheon: Evan Solomon Puts Things into Perspective
(Score: 1)
by emma438 on Saturday, May 29, 2010 (06:35:43)
Much meaning can be conveyed, clearly, with our eyes, so it is often said that eyes can speak.
Toshiba laptop battery
Dell laptop battery
Compaq laptop battery
Acer laptop battery
Sony laptop battery
Lenovo laptop battery
Hp laptop battery
LG laptop battery
Apple laptop battery
HP Pavilion battery
Compaq presario battery
Apple macbook battery
Ibm thinkpad battery
Acer aspire battery
Acer travelmate battery
Toshiba satellite battery
HP Pavilion dv6000 laptop battery
Do you have such kind of experience? In a bus you may look at stranger, but not too long. And if he is sensing that he is being stared at, he may feel uncomfortable.
The same in daily life. If you are looked at for more than necessary, you will look at yourself up and down, to see if there is anything wrong with you. If nothing goes wrong, you will feel angry toward other’s stare with you that way. Eyes do speak, right?
|
|
18:00 - 20:00 CSME Mixer - How Tweet It Is
